The Real Reason Why Music Is Getting Worse: Insights from Rick Beato

In Rick Beato's latest episode, a compelling analysis unfolds on the current crisis in the music industry. This crisis is broken down into two critical acts: "Music is too Easy to Make" and "Music is too Easy to Consume," both having a profound cumulative negative effect on the quality of music today.

**Act I - Music is too Easy to Make**

Rick Beato traverses the history of music production to highlight how advancements in technology have simplified the music-making process. Starting from the 1940s and 50s, he recalls how legendary artist Frank Sinatra used to perform with orchestras using just one microphone, achieving a perfect balance in a single take. Fast forward to the 1960s, the introduction of multitrack machines allowed for corrections in vocal and instrumental parts, making the process less organic.

The game-changer came in 1998 with Cher's**** song "Believe," which popularized the use of Auto-Tune, a plugin for digital audio workstations (DAWs) like Pro Tools, Logic, and Ableton. Artists like T-Pain exploited Auto-Tune to create unique vocal effects, further detaching the production process from natural human performance. Furthermore, DAWs have enabled producers to manipulate every single beat, making music production more about software skills than musicianship.

**Act II - Music is too Easy to Consume**

Rick Beato's discourse doesn't end with production; it extends to the consumption of music. The advent of streaming platforms has made accessing music effortless, leading to a saturation of the market. With millions of songs available at a click, listeners seldom commit to any artist or album, reducing the value of music as an art form.

**The Cumulative Effect**

The ease of both making and consuming music has led to a decline in overall quality. Artists no longer need to perfect their craft, and listeners don't invest time in appreciating it. This dual ease has created a landscape where music is abundant but less impactful.

**Special Offer**

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- The Beato Book Interactive

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Rick Beato's insights are a wake-up call for both creators and consumers of music. To explore more about the crisis in the music industry and learn from one of the best in the field, don't miss out on his video.