Discover the Mesmerizing World of 연준 (YEONJUN) in the ‘GGUM’ Official MV

Dive into the enchanting universe of 연준 (YEONJUN) with the official music video for his latest single, ‘GGUM’. This captivating visual feast, directed by the talented 2eehyein from 2eehyein film, showcases 연준's compelling performance and creative artistry, making it a must-watch for fans and music enthusiasts alike.

The video highlights 연준's dynamic presence and lyrical prowess, as he confidently declares, "Yeah I make it chewy like GGUM chomp chomp," setting the tone for an energetic and unforgettable experience. The beat is infectious, and 연준's command over the rhythm is evident as he urges viewers to "hop on this beat, no time to dawdle."

The production quality of the ‘GGUM’ MV is top-notch, thanks to the efforts of NEWYEAR production house. Executive Producer Kim Yeonjin, along with producers Jeong Donghyun, Yoon Wonsung, and Hong Jisoo, have ensured that every frame is a visual delight. The meticulous work of production assistants Lee Mi****, Jung Taein, Lee Seungwon, Park Jinhee, Jo Heeeun, Park Chanhyuk, Kim Hyunho, and Kim Jiho further enhances the overall viewing experience.

The stunning cinematography, led by Director of Photography Lee Jinhyuk, captures the essence of the song perfectly. With the skilled focus pullers Shin Donghyeok and Lee Kwangsoo, and the adept 2nd AC team comprising Jeong Gunwoo, Park Sangwon, and Kang Hyunjeong, the visuals are sharp and engaging. The 3rd AC team, including Kim Minseong, ensures that every shot is perfectly aligned.

The aerial shots and dynamic angles are brought to life by the GODFINGER drone camera team, with Lee Minjae leading as the Drone Head Operator. The Gimbal Operator Cha Junhwan and Drone Operator Lee Euntae, along with the 1st assistant Park Youngjun, add a unique perspective to the video, making it visually stunning.

Lighting plays a crucial role in enhancing the mood of the MV, and Gaffer Jung Joonghyuk, along with his team, including 1st Kim Hyunsuk, 2nd Baek Minhyeok, Gu Bonyeop, Chung Hwayong, and 3rd assistants Sin Dongyun, Kim Byungjong, and Cho Juhan, have done an exceptional job in creating the perfect ambiance.

The art direction by FOUR, led by Art Director Park Heeju and Art Team Leader Kim Seoah, with the support of the Art Team including Yoo Ahy, brings a unique aesthetic to the video. Their creative vision adds depth and character to the overall production, making it a visual treat.

연준's ‘GGUM’ not only captivates with its catchy beats and profound lyrics but also impresses with its high production values and creative direction. The MV is a testament to 연준's talent and the collaborative effort of a dedicated team of professionals.

Experience the magic of 연준 (YEONJUN) and get lost in the world of ‘GGUM’. Watch the official music video now and let yourself be swept away by the mesmerizing visuals and addictive rhythm.