Apple’s New Selective Hearing Feature: A Controversial Innovation or a Boomer Joke?

Apple has recently introduced a new feature that has the internet buzzing with mixed reactions. Dubbed "Selective Hearing Enabled," this innovation aims to use Apple Intelligence to cancel out specific sounds around the user. The feature, showcased on a clean, white-background smartphone display, has captured attention for both its potential utility and controversial implications.

At the top of the display, a purple crescent moon icon is paired with the text "Canceled Mode." Directly below, in bold black text, the feature proudly announces "Selective Hearing Enabled." Smaller gray text explains, "Use Apple Intelligence to cancel select sounds around you."

Central to the display, a pair of Apple AirPods Pro is prominently featured. Below the image of the earbuds, three toggle options offer the customization of sound cancellation:

1. The first option, enabled and indicated by a purple toggle, features a circular icon with a person’s face and the text "Laurel."

2. The second option, disabled and indicated by a gray toggle, showcases a circular icon of a dog’s face with floppy ears labeled "Dog."

3. The third option, also disabled, features a circular icon of a baby bottle with the text "Baby."

The interface suggests that users can selectively cancel sounds, a feature some might find highly valuable. However, the reception has been far from universally positive.

Reddit users have weighed in with a variety of opinions. One user humorously noted, "The twist is the enabled option is actually a switch between Laurel and Yanny." Another commented, "r/boomershumor is leaking," referencing the generational humor divide that this feature seems to exploit.

Not all reactions were light-hearted. Some users criticized the concept, with one stating, "I look forward to a time where people don't think this is funny," and another remarking, "It's amazing how much straight guys don't seem to like women, especially the ones they marry."

The feature has undoubtedly sparked a debate about the nature of humor and the implications of technology. While some see it as a practical tool for managing auditory environments, others view it as an outdated joke targeting stereotypical marital dynamics.

In a world increasingly reliant on technology for everyday convenience, Apple’s “Selective Hearing Enabled” raises important questions about the intersection of innovation and social sensitivity. Whether one sees it as a groundbreaking utility or a misstep, the conversation it has ignited is a testament to its impact.