Ontario's Playful New Promotion: Pabst Blue Ribbon and Kraft Dinner Pairing Takes Center Stage

Ontario recently made headlines by allowing beer sales in corner stores, and the marketing teams are already turning heads with their promotional efforts. A new image circulating on social media showcases a whimsical pairing suggestion at a convenience store, featuring a can of Pabst Blue Ribbon beer and a box of Kraft Dinner Original (KD Original).

The promotional signage is prominently displayed on a refrigerated display door, with various beverages and food products visible in the background. The large red sign at the top reads "Pair together" in bold white text, while the two featured products are separated by a white plus sign ("+"), suggesting that they are meant to be enjoyed together.

Below the main sign, a smaller red sign provides more detailed information, noting that "Pabst Blue Ribbon is a registered trademark of Pabst Brewing Company. Kraft Dinner is a registered trademark of Kraft. Circle K is a registered trademark of Circle K Stores Inc. Used by permission." The Circle K logo is also visible on the bottom right of the smaller sign.

The reactions to this pairing have been both amusing and varied. One user commented, "I’ve had dinners like this before. Don’t judge." Another quipped, "No, they have nailed this combination for the people buying their groceries at the gas station in Ontario." A sommelier humorously noted, “This Pabst Blue Ribbon pairs nicely with a Harvest Cheddar Pringle,” while another user dubbed it the "Worst Case Ontario."

The combination has even been humorously referred to as "Bachelor Chow" and "the Martin Riggs Special from Lethal Weapon." Critics of the new beer sales policy have also weighed in, with one user lamenting, "I can't get a doctor but at least beer is more accessible."

Despite the mixed reactions, some users have expressed genuine appreciation for the pairing. One commented, "Beer and sharp cheddar actually go very well together," while another noted, "You've obviously never had cheap domestic beer and box mac n cheese. This pairing is as nature intended."

Whether viewed as a clever marketing strategy or a light-hearted joke, the Pabst Blue Ribbon and Kraft Dinner pairing has certainly sparked conversation. As Ontario continues to navigate its new beer sales landscape, one thing is clear: the marketing teams are just getting started, and there's bound to be more creative promotions on the horizon.