Hisense TV Ad at UEFA EURO Sparks Confusion: "Never Settle for No.2 Globally

A recent image from a UEFA EURO soccer match has stirred quite the conversation on Reddit, particularly regarding an ad from Hisense. The image showcases a lively match with players on the field and security personnel ensuring safety along the sidelines. However, it is the advertisement in the background that has caught everyone's attention.

Displayed prominently on the boundary board is the text: "Hisense TV NO.2 GLOBALLY," followed by "NEVER SETTLE FOR NO.2 GLOBALLY" and "UEFA EURO." These words are emblazoned in large, white, bold letters on a striking blue background, making it impossible to miss.

Reddit users have shared mixed reactions to the ad. One user commented, "It seems to me that TCL is claiming actually in its ads being number 2 globally," raising questions about the competitive landscape of global TV brands. Another user expressed their confusion, saying, "This ad is confusing me since the beginning. Are they telling me they won't be no 2 for longer or that I shouldn't buy from no 2?" This highlights the ambiguity surrounding the message Hisense intended to convey.

Adding to the chorus of puzzled reactions, a third user bluntly stated, "You'll be sorry!" implying potential regret for customers who might choose Hisense based on the ad's message.

The image, set against the backdrop of a vibrant soccer match, captures the essence of live sports advertising. The juxtaposition of the ad's bold claims with the dynamic action on the pitch makes for an interesting visual and conversational piece. Hisense's choice of words, "NEVER SETTLE FOR NO.2 GLOBALLY," seems to encourage viewers to aim for the best, albeit with a hint of irony, as they themselves claim the No.2 spot.

This curious case of advertising at a major sporting event like the UEFA EURO has certainly achieved one thing: it has got people talking. Whether this will translate into more sales for Hisense or leave potential buyers scratching their heads remains to be seen. Nonetheless, the ad has succeeded in making an impression, for better or worse.