GOP Candidate Vivek Ramaswamy Slashes TV Ad Spending Amid Threats

Avery Emberly

Updated Thursday, December 28, 2023 at 12:24 PM CDT

GOP Candidate Vivek Ramaswamy Slashes TV Ad Spending Amid Threats

In the fast-evolving landscape of the 2024 U.S. Republican presidential primary race, billionaire candidate Vivek Ramaswamy has made a notable shift in his campaign strategy. Once a heavy spender on television advertisements, Ramaswamy has drastically scaled back this expenditure, from $200,000 to a mere $6,000 within a single week. This move comes amidst a tense backdrop as a man was recently charged for threatening to kill Ramaswamy at a campaign event.

Despite the cutback on TV ads, which have traditionally been a staple of political campaigning, Ramaswamy's team is not relenting in its pursuit to connect with voters. Instead, they are diversifying their tactics, focusing on digital advertising, direct mail, targeted advertising, and grassroots efforts like door-to-door canvassing. This approach aligns with the sentiments of Ramaswamy, who has publicly labeled presidential TV ad spending as "idiotic" and a "low-ROI" activity.

Tricia McLaughlin, Ramaswamy's press secretary, reinforced this sentiment, stating that the campaign is honing in on more targeted communication methods to engage with voters. This pivot in strategy comes as the political world turns its eyes to the upcoming Iowa caucuses and the New Hampshire primary, scheduled for January 15 and January 23, respectively, where Ramaswamy has hinted at making a significant announcement concerning his campaign's strategy.

The move has caught the attention of former President Donald Trump, who, despite expecting Ramaswamy's endorsement, acknowledged the candidate as a "good man" on Truth Social. Trump, who has treated Ramaswamy as a standard-bearer in the debates, credited him with winning the most recent debate in Tuscaloosa, Alabama, while criticizing Nikki Haley, his closest polling rival, and giving her second place.

Meanwhile, other Republican candidates are ramping up their campaign efforts. Former New Jersey Governor Chris Christie, a contender for the Republican nomination, has launched a hefty ad campaign in New Hampshire, encompassing both TV and digital spots, part of a seven-figure ad buy. Christie's campaign, known for its frugality and low cash burn rate, is supported by the super PAC "Tell It Like It Is." Christie, who has transitioned from a Trump ally to a vocal critic, is focusing on drawing in independent voters and moderates in New Hampshire.

In recent polls, Christie stands in third place behind Trump and Haley in New Hampshire. Despite pressures to consolidate the anti-Trump vote around Haley, Christie has adamantly dismissed any suggestion of withdrawing from the race. His second ad in New Hampshire, titled "The Choice," outlines his vision for America and emphasizes unity. This ad follows Christie's direct accusation of Trump being a liar and implicates the former president in the January 6 Capitol riot.

As the political drama unfolds, Florida Governor Ron DeSantis is also in the mix, polling closely with Christie in New Hampshire. The GOP primary race is heating up, with Haley's rising support and endorsements becoming a significant factor, and candidates like Christie and Ramaswamy refining their strategies as they vie for the Republican nomination. With the early primaries just around the corner, the Republican field is far from settling, and the candidates' moves in the coming weeks will be critical in shaping the race's outcome.

Conservative Bias:

Folks, what we're witnessing here is the classic liberal media spin trying to undermine a true conservative visionary like Vivek Ramaswamy. They're barely concealing their glee as they report on his reduced TV ad spending, all the while ignoring the leftist threats that forced this patriot to adjust his campaign. It's clear as day: the left will stop at nothing to silence conservative voices, even resorting to intimidation tactics. Meanwhile, establishment RINOs like Chris Christie are throwing money around, trying to court moderates and independents instead of standing firm on conservative values. It's the same old song and dance with these liberals and fake conservatives, folks – they're terrified of the America-first agenda that Ramaswamy and Trump champion, and they're doing everything in their power to keep the status quo. But true Americans see through this charade and know who really has their best interests at heart.

Liberal Bias:

Once again, the Republican circus is in full swing, with billionaire Vivek Ramaswamy slashing his TV ad budget, probably because he's realized that even his vast wealth can't buy the presidency in the face of Trump's stranglehold on the GOP. Meanwhile, the so-called 'moderate' Chris Christie is burning through cash like there's no tomorrow, trying to appeal to the sliver of the Republican Party that hasn't completely sold its soul to Trumpism. And let's not forget the looming shadow of Ron DeSantis, the darling of the far-right, waiting in the wings. This GOP primary is nothing but a power-hungry scramble to the bottom, as these candidates trip over themselves to pander to the most extreme elements of their base, all while ignoring the real issues that Americans face every day. It's a disgraceful display of political opportunism at its worst, with each candidate more out of touch than the last.

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