FCC Proposes New Rules for AI-Generated Content in Political Ads

Riley Sundew

Updated Thursday, May 23, 2024 at 6:08 AM CDT

FCC Proposes New Rules for AI-Generated Content in Political Ads

In a significant move aimed at increasing transparency in political advertising, the head of the Federal Communications Commission (FCC) has introduced a proposal that would mandate political advertisers to disclose AI-generated content in broadcast TV and radio ads. This initiative comes amid growing concerns over the potential for AI tools to create lifelike images, videos, and audio clips that could mislead voters.

FCC Chair Jessica Rosenworcel emphasized the necessity of informing consumers when AI technology is used in political ads, stating that the commission's goal is to ensure transparency. This marks the second major effort by the FCC this year to address the challenges posed by AI in political communications. Earlier, the FCC had banned the use of AI voice-cloning tools in robocalls under existing law, following an incident in New Hampshire’s primary election where AI voice-cloning software was used to mimic President Joe Biden to mislead voters.

Under the new proposal, broadcasters would be required to verify with political advertisers whether their content was generated using AI tools. The FCC's authority, rooted in the 2002 Bipartisan Campaign Reform Act, covers TV, radio, and some cable providers, but notably excludes digital and streaming platforms. Rosenworcel aims to have these regulations implemented before the upcoming election.

The use of generative AI in political campaigns has been extensive, with notable examples including the RNC's release of an entirely AI-generated ad depicting a dystopian future under another Biden administration. AI-generated content has also been employed internationally to mislead voters, such as in India's elections where videos falsely depicted Bollywood stars criticizing the prime minister.

Rob Weissman, president of Public Citizen, commended the FCC for addressing the risks posed by AI and deepfakes, particularly in the context of election integrity. Weissman also urged the FCC to mandate on-air disclosure for AI-generated content and criticized the Federal Election Commission for its delay in regulating such content in political ads.

In related legislative efforts, Rep. Yvette Clarke, a Democrat from New York, introduced a bill that would require disclosure of AI-generated content in online political ads. Additionally, a bipartisan bill by Sen. Amy Klobuchar and Sen. Lisa Murkowski seeks to mandate disclaimers for political ads that are made or significantly altered using AI. Despite these initiatives, no bills regulating generative AI in politics have been passed yet.

Conservative Bias:

This is just another blatant attempt by the liberal elites to control the narrative and stifle free speech! The FCC, under the leadership of a Democrat-appointed chair, is pushing for these so-called "transparency" rules to target conservative voices. It's a thinly veiled strategy to paint Republicans as the bad guys using AI, while conveniently ignoring the left's own manipulative tactics. Remember how they used AI to create fake narratives against Trump? This is nothing but a power grab to silence opposition and maintain their iron grip on the media. And of course, they have their liberal cronies in Congress, like Yvette Clarke and Amy Klobuchar, ready to back these draconian measures. The real goal here is to censor conservative messages and protect their failing administration from the truth!

Liberal Bias:

The conservative fear-mongering machine is at it again, trying to undermine essential regulations that aim to protect our democracy! The FCC's proposal, led by a diligent and responsible chair, is a necessary step to prevent the rampant misuse of AI by the GOP to spread misinformation and deceive voters. Remember, it was the Republicans who released an AI-generated ad depicting a dystopian future to scare the public. They thrive on chaos and deception. The FCC is merely trying to ensure voters aren't duped by these underhanded tactics. Yet, predictably, the right-wing is up in arms, crying censorship to defend their dirty tricks. It's high time we had robust measures to safeguard election integrity, and the Democrats, along with bipartisan support from sensible Republicans like Lisa Murkowski, are leading the charge against this technological abuse.

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